The position will manage the daily golf operations to include pro-shop and outside services; supervise all non-exempt golf, pro-shop and outside services staff; drive revenue and programming efforts; control assets; promote the game of golf (including lessons, and selling and managing tournaments); oversee merchandising; and provide the Three Steps of Service to Members and Guests of the Club to ensure an exceptional golf experience.
Completion of PGA PGM 3.0 Associate Program Level 2.
Train and Implement Procedures for Golf and Pro Shop Attendants, and Outside Services Staff to follow in order to:
A. Provide friendly customer service and respond to member concerns;
B. Properly check in golfers, control tee times, including walk-ups and pairings, and collecting guest fees;
C. Maintain orderly outside services (i.e., staging areas, range and golf cart storage); and
D. Ensure that Three Steps of Service are followed by all Staff:
i. Warm welcomes – greeting members and guests in a professional manner upon check-in;
ii. Magic moments – creating the more memorable experiences for members and guests during their visits; and
iii. Fond farewells – sending the members and guests off with a positive experience.
Ensure all company policies, standards of operations, manuals, standards of conduct, safety rules, and policies against harassment are strictly followed by all staff and member/guests (including prompt intervention, investigation and documentation).
Conduct performance evaluations of Golf, Pro Shop, and Outside Services Staff on a timely basis, provide appropriate feedback to staff, and recommendations to Senior Management regarding compensation, advancement, and training needs.
Determine appropriate personnel action (counseling, written warnings, suspension or termination) in the event of performance, attendance problems or violations of company policies; coordinate with Human Resources, Legal, and Senior Management as necessary.
Assign and develop work-efficient schedules to meet staffing needs of Golf Operations, Pro Shop, Outside Services, and Club’s repair business, and as warranted, recruit and hire staff to provide superior level of member services.
Profit/Loss responsibility for merchandise in Pro Shop; assist with budgeting; plan and maintain inventory levels; implement inventory control and counting procedures for staff to follow to ensure constantly stocked items; establish standards for merchandise display, pricing and promotions to be followed by golf shop attendants to encourage sales; and address member orders.
Develop and ensure that operational standards are followed by Golf and Outside Services Staff regarding staging areas, driving range, and golf cart storage.
Develop relationships with members to promote golf activities.
Immediately address and resolve member/guest complaints.
Effective communication with staff, members and Senior Management.
Ability to work well under pressure, coordinate multiple tasks, and attention to details.
Ensure that all direct reports adhere to ClubCorp standards regarding dress code.
In the event of the Director of Golf/Head Golf Professional’s absence, supervise and manage all aspects of Club’s Golf department.
Be informed of and promote all Club activities and services, including selling and managing tournaments, and other special events (scheduling, directing and utilizing staff to perform necessary functions to provide successful tournaments and special events).
Direct and guide staff, according to ClubCorp and PGA Standards to promote golf clinics, private lessons, and adult, junior and senior programs, and provide assistance, as necessary, to ensure member satisfaction and that Club Standards are met. Also have the ability to teach and provide instruction.
Organize and promote all Club Tournaments and other special events/functions at the Club. Manage the handicap program.
Develop relationships with Members by participating in events and one on one, including playing golf, as needed for player development.
Manage the pro-shop, outside services, including practice facility, and all golf operations.
Conduct oneself in a professional manner and maintain a professional image at all times.
Because of the fluctuating demands of the Club's operation, you may be expected to perform other tasks as necessary to fulfill business needs.
Ability to communicate effectively with proper grammar.
Ability to work well under pressure, coordinating multiple tasks at any given time
Ability to focus attention on detail.
Responsible for maintaining good conduct and safe working habits while in all areas and assuring that others are acting safely.
Attendance at daily line-up and participating as requested.
Wearing a CLEAN and neat uniform that follows ClubCorp and your property uniform standards daily.
Reports Directly To: Director of Golf or Head Golf Pro
Also Works For: General Manager
Directly Supervises: Assistant Golf Professionals, Outside Services personnel, starters/marshal, and Golf Shop personnel.