Senior Email Marketing Manager – Corporate Office – Dallas, Texas 161717

Apply Now

Senior Email Marketing Manager

ClubCorp is currently accepting applications for a Senior Email Marketing Manager with Salesforce Pardot (or similar email automation platform) experience. This role will work directly with the ClubCorp Pardot team on email marketing initiatives and report to the Director of Email Marketing and Personalization.

Responsibilities Include:

  • Create optimized email and landing page templates aligned with current best practices for responsive design, increased engagement/calls to action, and consistent branding (HTML knowledge is preferred)
  • Support automated program strategy and creation within Pardot (prospect and Member nurturing) including the use of dynamic content and personalization
  • Support lead generation via Pardot forms and accurate UTM parameter tracking
  • Manage preference center strategy and implementation
  • Provide email best practices to ClubCorp clubs and corporate teams, including email creation, guidance on subject lines and messaging, list building, and activating campaigns
  • Remain a subject matter expert on Pardot technical skills and best practices by continuing education

Job Requirements

and Preferred Skills

– 5+ years of email marketing experience

– Bachelor’s degree in Marketing or related field preferred

– Experience using Salesforce Pardot (or similar email automation platform)

– Knowledge of email best practices – subject lines, layout, targeting, deliverability, and CAN-SPAM laws

– Excellent communication skills and ability to provide support to ClubCorp clubs

– Passion for marketing and campaign strategy

– Ability to provide campaign reporting and insights

– Strong organization skills and attention to detail

ACI

Apply Now